There’s always a bigger fish. The competition for practices

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Summer Hiatus

There’s always a bigger fish. The competition for practices

Fish bowl

We are on our summer break and the editorial office is closed until 13 January. We hope you enjoy this article which is part of Summer Hiatus, an eclectic mix from our news and clinical archives throughout the year, The Conversation and other publications we share content with. Please note the comment function has been turned off while we are away. Happy reading

Is New Zealand’s primary health sector about survival of the biggest? Alan Perrott looks at how marketing and strategy are becoming vital skills in an, Andrew Lesperance, Andrew Lesperance says the centre doesn’t need marketing to gain new patients, but to attract doctors