There’s always a bigger fish. The competition for practices

+In the spotlight

There’s always a bigger fish. The competition for practices

Fish bowl

Is New Zealand’s primary health sector about survival of the biggest? Alan Perrott looks at how marketing and strategy are becoming vital skills in an increasingly competitive market

New, high-cost, large-scale facilities are squeezing out other clinics by being cheaper for patients, with longer opening hours and a wider array of s, Andrew Lesperance, Andrew Lesperance says the centre doesn’t need marketing to gain new patients, but to attract doctors