Radiant Health introduces iconic Demazin to New Zealand amid policy shifts on pseudoephedrine

Radiant Health is thrilled to announce the revitalisation of the Demazin brand to New Zealand - with one of the first cold and flu medicines with pseudoephedrine to enter the country.

As a trusted name in cold and flu relief for over 50 years, Demazin has been a staple in many Australian households. Following Demazin’s acquisition from Bayer Pharmaceuticals in 2019, Radiant Health is now poised to bring a range of new cold and flu treatment options to New Zealand patients.

Demazin's Original Cold + Flu DAY + NIGHT tablets arrival in New Zealand is the result of a significant policy change: the lifting of the ban on over-the-counter pseudoephedrine sales, led by ACT leader David Seymour late last year.

GPs and pharmacists are the health professionals people will be turning to ask about Demazin and whether it is the right choice for their cold and flu symptom relief.

Demazin Original Cold + Flu DAY + NIGHT tablets, a pharmacist-only medicine, is formulated to provide comprehensive relief from a range of cold and flu symptoms. Each tablet in the Demazin lineup offers fast-acting relief of a blocked nose, thanks to the powerful decongestant properties of pseudoephedrine.

Day tablets alleviate runny nose, blocked nose and sinuses, sinus pain, fever, headache and body aches and pains.

Night tablets contain an antihistamine to further relieve watery, itchy eyes, sneezing, and runny nose, and to aid in a restful night’s sleep.

Pseudoephedrine is renowned for its efficacy in reducing nasal congestion. By shrinking swollen blood vessels in the sinuses, it facilitates improved airflow and mucus clearance, ensuring quick relief (starts to work within 30 minutes) that lasts between four to six hours.

"We are confident that with Radiant Health’s investment, extensive distribution network, and strong pharmacy relationships, Demazin will build its reputation as the go-to brand for family cold and flu relief in New Zealand," says Cornelius Niemann, General Manager, Radiant Health.

Mr Niemann says Demazin is competitive in terms of pricing (suggested price of Demazin Original Cold + Flu DAY + NIGHT tablets is $19.99) making it "more affordable to everyone".

Always read the label and use only as directed. If symptoms persist, see your healthcare professional. Incorrect use may be harmful. Night tablets may cause drowsiness. Do not drive or operate machinery if affected. Avoid alcohol.