Call to ban direct-to-consumer advertising of prescription meds

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Call to ban direct-to-consumer advertising of prescription meds

Patrice
Dougan
Pills, medications, tablets
Advertising medicines direct to the public risks over-diagnosis, over-treatment and iatrogenic (treatment-originating) harm, say authors of the editorial in today’s New Zealand Medical Journal
When people are encouraged to ‘ask your doctor if this drug is right for you’, there’s all sorts of problems that happen Academics are calling f