VIEWPOINT
Marketing specialist Clara McLaurin suggests that in the fight against COVID-19, thoughtful marketing can be as useful as medicine
References
1.Field, P, Binet, L (2013) The Long and the Short of it: Balancing the short and long-term effects of marketing. London:IPA
2. Poll: 88% of Kiwis trust Government's coronavirus response, vastly higher than other nations, 1 News, 8 April 2020
[https://www.1news.co.nz/2020/04/08/poll-88-of-kiwis-trust-governments-coronavirus-response-vastly-higher-than-other-nations/]
3.Covid 19 coronavirus Delta outbreak: NZ Herald-Kantar poll shows what New Zealanders think about elimination strategy NZ Herald 2 September 2021
[https://www.nzherald.co.nz/nz/covid-19-coronavirus-delta-outbreak-nz-herald-kantar-poll-shows-what-new-zealanders-think-about-elimination-strategy/LVB5RB7NN3AODM5GT4DQRJHL7Q/]
4. COVID-19: Vaccine data, Ministry of Health
[https://www.health.govt.nz/covid-19-novel-coronavirus/covid-19-data-and-statistics/covid-19-vaccine-data]
5.Support for mandates drops to 60% in latest 1News Kantar Public Poll, 1 News, 10 March 2022
[https://www.1news.co.nz/2022/03/10/support-for-mandates-drops-to-60-in-latest-1news-kantar-public-poll/]
6.Covid-19 in 12 charts - How boosted is your neighbourhood?, Stuff, 9 February 2022
[https://www.stuff.co.nz/national/explained/127727096/covid19-in-12-charts--how-boosted-is-your-neighbourhood]
7. Keith Weed: From 'Trust or Bust' to 'Trsut is a Must', Advertising Assoation website, 14 October 2021
[https://adassoc.org.uk/our-work/keith-weed-trust-must/]
