Respiratory physician Lutz Beckert considers chronic obstructive pulmonary disease management, including the prevention of COPD, the importance of smoking cessation and pulmonary rehabilitation, and the lifesaving potential of addressing treatable traits. He also discusses the logic of inhaler therapy, moving from single therapy to dual and triple therapy when indicated, as well as other aspects of management
What’s the rub when it’s not a rub?
+Opinion
What’s the rub when it’s not a rub?
Wednesday 11 October 2017, 12:06 PM
![Emu [Wiki Commons]](/sites/default/files/styles/cropped_image_16_7_/public/2017-10/Emu_RWD1.jpg?itok=wu3MRsmw)
The Australian emu - its oil is said to be very good for you
Creativity at its best when it comes to marketing, explaining the why of certain conditions to patients and the bureaucracy to guide health quality. Jim Vause reports
Perhaps it is proof that marketers think differently from you and I. What promotional gain there is in naming a diclofenac rub after Australia’s large
Kia ora and welcome to New Zealand Doctor Rata Aotearoa
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