What’s the rub when it’s not a rub?

+Opinion

What’s the rub when it’s not a rub?

Jim Vause 2015

Jim Vause

Emu [Wiki Commons]
The Australian emu - its oil is said to be very good for you

Creativity at its best when it comes to marketing, explaining the why of certain conditions to patients and the bureaucracy to guide health quality. Jim Vause reports

Perhaps it is proof that marketers think differently from you and I. What promotional gain there is in naming a diclofenac rub after Australia’s large