Lifestyle medicine: a healthy dose of marketing not meaning

+Opinion

Lifestyle medicine: a healthy dose of marketing not meaning

Jim Vause 2015

Jim Vause

Black mug on table
Lifestyle medicine starts here – brewed with just a touch of scepticism [Image: Ksenia Yakovleva on Unsplash]

Jim Vause considers a return to medicine – but not to the snotty noses and the worried-well emergencies of general practice. Instead, lifestyle medicine beckons. Or does it?

There is nothing that says lifestyle doctors deliver better outcomes than GPs. It’s still general practice, just repackaged and rebranded I’m thi