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VIEWPOINT
Marketing specialist Clara McLaurin suggests that in the fight against COVID-19, thoughtful marketing can be as useful as medicine
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1.Field, P, Binet, L (2013) The Long and the Short of it: Balancing the short and long-term effects of marketing. London:IPA
2. Poll: 88% of Kiwis trust Government's coronavirus response, vastly higher than other nations, 1 News, 8 April 2020
3.Covid 19 coronavirus Delta outbreak: NZ Herald-Kantar poll shows what New Zealanders think about elimination strategy NZ Herald 2 September 2021
4. COVID-19: Vaccine data, Ministry of Health
5.Support for mandates drops to 60% in latest 1News Kantar Public Poll, 1 News, 10 March 2022
6.Covid-19 in 12 charts - How boosted is your neighbourhood?, Stuff, 9 February 2022
7. Keith Weed: From 'Trust or Bust' to 'Trsut is a Must', Advertising Assoation website, 14 October 2021
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