How to ‘niche your medicine’ to quadruple your income

+Summer Hiatus
In print
Rotorua GPCME 2024

How to ‘niche your medicine’ to quadruple your income

Patrice
Dougan
April Armstrong GPCME 24
Business for Doctors founder and director April Armstrong [Image: NZD]

We are on our summer break and the editorial office is closed until 13 January. In the meantime, please enjoy our Summer Hiatus series, in which our journalists curate an eclectic mix from our news and clinical archives throughout the year, The Conversation and other publications we share content with. Please note the comment function has been turned off while we are away. Happy reading!

This article was first published online on 8 July 2024.

From Patrice: Born out of an interesting session at the Rotorua GPCME, this story looks at ways to add niche sub-specialities into your general practice to increase revenue and find your passion

"Niche-ing” up your medicine could potentially quadruple your income, says a medical business leader. Developing a subspecialty interest provides G