New virtual world for GP care robs digital service Tend of novelty factor

+Health IT
In print

New virtual world for GP care robs digital service Tend of novelty factor

Tend NZ : James and Cecilia Robinson, Josh Robb and Dr Mataroria Lyndon
My Food Bag founders James and Cecilia Robinson, chief executives of new online primary health service Tend, chief product officer Josh Robb and director of medical and health services Mataroria Lyndon

Fiona Cassie examines a new player in primary care in the changed context since the arrival of COVID-19

The success of general practice in adapting to virtual consultations in the COVID-19 pandemic may have robbed a new competitor of its market advantage