Advertising now includes any media you have some control over

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Medicolegal

Advertising now includes any media you have some control over

Gaeline Phipps

Gaeline Phipps

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You cannot go forth unfetterd in marketing your practice

There have been recent little-publicised updates to the Medical Council's 'Statement on Advertising', and an opaque reasoning behind decisions. Wellington barriter Gaeline Phipps says doctors have reasons to be fearful

You have just employed an enthusiastic new manager, fresh from the corporate world, who thinks you need to engage with the 21st century and embark on