Respiratory physician Lutz Beckert considers chronic obstructive pulmonary disease management, including the prevention of COPD, the importance of smoking cessation and pulmonary rehabilitation, and the lifesaving potential of addressing treatable traits. He also discusses the logic of inhaler therapy, moving from single therapy to dual and triple therapy when indicated, as well as other aspects of management
Chemist Warehouse more media machine than pharmacy titan
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Chemist Warehouse more media machine than pharmacy titan
Thursday 12 July 2018, 02:48 PM

Marketing expert Lauren Fried describes Chemist Warehouse as a marketing machine and expects the company to have as much success in New Zealand as it does in Australia
Cunning marketing and media strategies have been as important as retail sales in powering Chemist Warehouse’s rise to prominence across the Tasman. Pharmacy Today reporter Miranda Cook asks if the same techniques could work here ahead of the pharmacy giant’s planned national expansion
Chemist Warehouse is a marketing powerhouse that successfully spends millions of dollars to look cheap and it’s likely to dominate New Zealand’s pha
Kia ora and welcome to New Zealand Doctor Rata Aotearoa
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